Aji Restaurant

This logo was developed through the conjugation of the letters ají.
The name was the starting point for the identity, aiming for this to be a reference in Azorean restoration.
The use of only “handwritten” lettering ends up creating a very strong identity capable of capturing the public’s attention.
and publicize the quality of the restaurant and over time, the identity gains consumer trust.
The identity was completed with the designation “by Otaka”, in order to highlight the connection with the restaurant.
This restaurant is also a reference in the Azorean restaurant market.